FLASH NEWS: Duterte gets as celeb endorser Mura


Philippine politics takes campaign fever to the red carpet.

Political elections have always made excellent salesmen-cum-candidates via celebrity endorsement. Presenting a familiar face is one of the fastest and easiest ways for campaigns to create political associations in the minds of the electorate.

In a recent bold move by Liberal Party standard bearer Mar Roxas, he hired teen actress Kathryn Bernardo as his celebrity endorser.

Not to be outgunned, PDP-Laban front runner Rodrigo Duterte said he has a celebrity endorser in the person of comedian-actor Mura.




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