Philippine politics takes campaign fever to the red carpet.
Political elections have always made excellent salesmen-cum-candidates via celebrity endorsement. Presenting a familiar face is one of the fastest and easiest ways for campaigns to create political associations in the minds of the electorate.
In a recent bold move by Liberal Party standard bearer Mar Roxas, he hired teen actress Kathryn Bernardo as his celebrity endorser.
Not to be outgunned, PDP-Laban front runner Rodrigo Duterte said he has a celebrity endorser in the person of comedian-actor Mura.